Event branding design for Killed Darlings. A self initiated mini-expo to represent G2K during Open Agency Night 23, a night to inspire creative students and professionals alike. As with any creative work done on commission, some of our best work never got to see the light of day. In a talk and digital exhibit themed Killed Darlings we showcased some of these projects. From an international social media platform and premier Dutch music festival to a niche nightclub and many others. The night was long. We reminded all attendees that having to leave ideas behind is part of any creative life, under the moniker — and riso-print giveaway poster — ‘Don’t be afraid to kill your darlings’.

design and art direction Rudmer van Hulzen at G2K
photography Ilse Iona Meinsma